Urbex Solutions

A new logo for new brand name.

Urbex Solutions was newly branded by Fidelis Creative Agency, including the name. They are an urban planning company with a data-driven strategy based on diagrams and visualizations. I worked with them to design their logo.

The visuals embrace their data centric nature and focus on organized growth. The city skyline progresses in size to suggest growth, while emulating a bar graph and simulataneously being comprised of branching tree diagrams. Their edgy name wordmark also focuses on charting urban expansion by converting the E into a graph and separating the URB (short for urban) from the X (short for expansion).

Test Concepts